FB/BB category brand manager (과장~차장급)

Seoul , South Korea, South Korea

Ref#: 515555555

Date published: 18-Jun-2017

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Nike Brand Marketing opens a position of Football & Basketball category brand manager position and the detailed specifications of the role & responsibility are described as below.

 

Category Brand Plan & Briefing

- Set up the seasonal & long term category BRAND PLAN based on the category consumer & marketplace insight

- Should have a strong ability & skill-set to build the marketing brief/plan with sharp point of view & consumer insight.  

- Deep understanding on the category sports (Football & Basketball, Football is a primary field)

 

Collaboration with Creative Function Teams

- Work as one team from planning-briefing-big idea development-launching of the marketing campaign.

- Integrate & Lead the cross functional marketing teams

 

Proactive communication with Regional HQ

- Communicate proactive with Nike Regional headquarter to deliver Korea consumer insight & POV

- High confidence on English presentation skill is required.


- University degree in Marketing, Sports marketing is preferred. (Football is primary field)

- Minimum of 7-8 years in consumer marketing experience.

- Must be able to work well under high pressure and work cross-functionally in a metrics organization. 

- High-level fluency in English speaking, writing (Brand Plan) and presentation is a must. 

- Must be a big fan of sports and Brand Nike

- Keen on the digital driven consumer trend (Teen & Youth)

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