Converse Digital Site Merch
Shanghai , China, China
Date published: 29-Jun-2017
Be responsible for driving merchandising excellence across all Nike digital commerce platforms (Converse.com; JD and TMALL), by optimizing category consumer journeys, leveraging site merchandising tools to drive conversion, and partnering with Global and CN DTC BPA teams to elevate Converse digital experience.
Partner with cross function including Global Site Merchandising team, CN Digital, Brand team and DTC BPA team, to develop category concept map for all digital platforms.
Lead category product wall merchandising, navigation, and taxonomy optimization.
Partner with the buying team to develop an in-depth understanding of category vision and seasonal assortments. Coordinate with buyers understand key marketing styles, product superiority stories
Create/optimize geo specific digital experiences to improve conversion and hit seasonal/annual sales plan.
Participate in seasonal planning and category game plan deliverables showcasing how seasonal assortment would come to life online
Own product walls, product pages, search results in collaboration with the buying team and aligned with digital GTM process
Optimizing online navigation, search results, product walls, creative touts and product presentation based on analytics (click-path, traffic, AOV, conversion, etc.) and A/B testing.
Partner with the analytics team to define the analytics strategy. Review and analyze site traffic, conversion, and revenue daily, through merchandising, cart analysis, and cross-sell/up-sell strategies
Provide seasonal recaps on what worked, didn't work and next steps from an analytics perspective as part of the seasonal hind sighting process with the buying teams.
Partner with the marketing team by creating engaging consumer journeys for online ads and emails.
Partner with Global and Geo to Identify and recommend new site content and experiences to address our consumer needs.
Collaborate with global experience teams to ensure seasonal content is 'retail right' and drives the business in addition to telling key brand stories.
Review competitive websites to evaluate site merchandising strategies, promotional tactics, consumer experience, and product presentation then translate findings into actionable plans.
Establish collaborative relationships with buying teams, planning and allocation teams to ensure availability and the timely delivery of product.
Requirements for the position include:
Bachelor's Degree in Business, Merchandising, Marketing, or a related field
Minimum of 5 years of online retail experience with a leading online/multi-channel retailer or an additional 2 years' experience in lieu of a degree
Excellent oral and written communication skills including meeting facilitation and making persuasive presentations to senior leaders
Ability to work under ambiguity.
Ability and desire to work at both the strategic and tactical levels
Experience with web technology platforms/working with a content management system to update pages
Ability to produce on-time quality deliverables in a deadline-driven environment while balancing multiple priorities
Cross-functional project management skills, self-starter and accustomed to leading projects with little supervision
Ability to consolidate and analyze data from multiple sources