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Women Brand Director

Mexico City, Mexico, Mexico


The nature of the work is focused on creating product and brand demand, understanding external constituents and effectively presenting company or
product information. Responsible for developing and implementing the complete marketing plan for a product line. Responsible for developing the programs that will maximize the brand's awareness and sales, through the message and media that are meaningful to retailers and consumers.


  • Recognized as an expert within the company
  • Anticipates internal and or external business challenges and/or regulatory issues;

  • recommends process, product or service improvements

  • Solves unique and complex problems that have a broad impact on the business

  • Contributes to the development of functional strategy

  • Leads project teams to achieve milestones and objectives

  • Progression to this level is typically restricted on the basis of business requirements

  • Leads projects or programs with significant risk and complexity to achieve milestones and

  • objectives; develops the strategy for project execution


Consumerist – heavily steeped in the city consumer “be of the city” – deep city connection

  • Women Category Ambassador and/or City Expert

  • Passionate about the City Consumer

  • Background with the Women’s Consumer
  • Bi Lingual – Spanish
  • Influence – high level of demonstrated ability to influence cross category/function

  • Inquisitive – Leads with Curiosity

  • Demonstrated learning agility

  • Demonstrated ability to engage, lead and inspire a team of indirect reports

  • Business Background - Demonstrated knowledge of or direct exposure to running a business



  • Brand Marketing Role

  • Women Merch Category Role

  • Previous CCD Role

  • Vertical Retail


  • Foster Consumer/Customer Commitment

  • City/Marketplace Elevation

  • Demonstrate Brand Passion

  • Lead and Influence Others

  • Deliver Results

  • Foster Teamwork and Commitment

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