WOMENS BRAND MARKETING DIRECTOR

Seoul , South Korea, South Korea

Ref#: 515556178

Date published: 26-Oct-2017

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Pipeline


The nature of the work is focused on creating product and brand demand, understanding external constituents and effectively presenting company or

product information.

 Family

Responsible for developing and implementing the complete marketing plan for a product line. Responsible for developing the programs that will

maximize the brand's awareness and sales, through the message and media that are meaningful to retailers and consumers.

 

Sub Family

Responsible for developing, directing and coordination of the complete marketing plan for a category that drive brand strategies. Responsible for

developing the programs that will maximize the brand's awareness and sales, through

 

Requirements (Director Level)

 

Overall

- Recognized as an expert within the company

- Anticipates internal and or external business challenges and/or regulatory issues;

recommends process, product or service improvements

- Solves unique and complex problems that have a broad impact on the business

- Contributes to the development of functional strategy

- Leads project teams to achieve milestones and objectives

- Progression to this level is typically restricted on the basis of business requirements

 

Business Expertise

- Anticipates internal/external business issues; recommends product, process or service

improvements

- Has developed depth and/or breadth of expertise in own discipline and broad knowledge of

other disciplines within the function

 

Delivering Solutions

- Solves unique and complex problems with broad impact on the business

- Develops innovative services, processes or products that address current and future customer

problems or needs

Impact

- Presents complex ideas, anticipates potential objections and persuades others to adopt a

different point of view

- Makes decisions within general functional, company and industry guidelines

- Develops business or technical rationale that impacts resource allocation, program, project or

service support or direction

 

Resource Management

Leads projects or programs with significant risk and complexity to achieve milestones and

objectives; develops the strategy for project execution

- Manages budgets for large projects or significant programs

 

Brand Protection/Promo

- Performs work in support of brand plans; integrates company mission into projects; leads or

participates in key initiatives, programs or products with moderate to wide visibility

- Responsible for actions and managing risks that have shared or moderate impact on own

business and limited short-term impact on company assets

- Decisions and actions impacting company image require senior leadership oversight and/or

are constrained by policies

- Typically requires a Bachelors Degree and minimum of 8 or 9 years directly relevant work

experience

- One of the following alternatives may be accepted: PhD or Law + 6 yrs; Masters + 7 yrs; Associates degree + 9 yrs; High School + 10 yrs

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