- Owns the Members Benefits program strategy that we offer in Greater China (In partnership with the Business Teams).
- Incubate new benefits as well as propose to edit/shift/divest existing benefits based on their performance and consumer demand.
- Manage the P&L impact of all Member Benefits as well as the overall P&L of Membership (in partnership with Finance).
- Responsible for our large scale acquisition and retention strategies against key segments (in partnership with performance marketing and media)
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