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Digital Integrated Knowledge Director - Membership
Nike does more than outfit the world's best athletes. We are a place to explore potential, obliterate boundaries, and push out the edges of what can be.
We are a growing team responsible for building a holistic view of Nike’s consumers through data and analytics, and applying those insights to inform the development & growth of Nike’s digital commerce services and experiences for our consumers.
We are looking for a world-class expert in understanding and activating audiences to join our team driving growth in Nike’s digital commerce businesses. You’ll be tasked with developing and executing the analytics to understand and optimize the way Nike builds direct connections with its consumers & communicates with its Members.
The ideal candidate will have a deep knowledge of audience data and deep experience running targeted direct digital marketing campaigns to maximize both engagement and commercial objectives.
Utilize data & analytics to translate marketing and commercial growth objectives into audience segmentation & communication measurement strategies
Manage audience files and optimize direct digital marketing campaigns on a ongoing, daily basis to support growth
Develop predictive models to understand multivariate drivers of targeted communications delivery, open rate, engagement, and commercial outcomes
Partner with Nike’s digital business teams to translate consumer data into audience profiles and business opportunities
Degree in a quantitative field such as statistics, econometrics, applied math, operations research, or behavioral sciences. Advanced degree a plus but not required
At least 5 years of experience in a quantitative analytics role
At least 2 years of experience leading audience & marketing analytics for CRM, digital targeted communications, or loyalty programs
Experience in a role specifically geared towards driving long-term customer lifetime value or member experiences a plus
A strong understanding of advanced analytic techniques, particularly as those relate to measuring consumer & business outcomes in a digital marketing setting
Familiarity with data sources and tools in loyalty programs, CRM, or targeted digital marketing domains; Experience accessing & analyzing large datasets using distributed processing (eg Hadoop) a plus
An ability to bring complex audience data to life for marketing and business stakeholders
Desire to manage a complex portfolio of work in a fast moving, dynamic team & business environment