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Consumer Direct Sciences - Digital Product Analyst - WeChat (ETW)

China

Responsibilities:
- Collaborating with digital product teams to define relevant strategic questions about user growth and engagement
- Leading the creation of a comprehensive view of relevant consumer behaviors, incorporating a wide variety of signals, data types, and sources
- Shaping research and analytic plans, developing appropriate quantitative methodologies, and driving the execution of digital product and consumer analytics from end-to-end
- Proposing, defining, and executing measurement strategies to translate business goals into KPIs
- Integrating qualitative & quantitative findings to define complete profile of digital consumer needs.
- Participating in and injecting consumer knowledge across the digital product development lifecycle

Requirements:

- 5+ years’ experience doing quantitative analysis on digital products or digital marketing experiences
- Experience working as an embedded partner to product management and technology teams
- Experience in or desire to act as team leader in prioritization and delivery of key analytics initiatives to business stakeholders
- Fluency in SQL (Hive, Impala) or similar experience in analyzing large structured and unstructured datasets
- Experience using analytics to understand digital consumer behavior and identify opportunities to accelerate growth
- Experience with a statistical package is a plus (such as R, MATLAB, SPSS, SAS, Stata, etc.)
- A history of using analytics to define and enable strategy within the digital product space: social (e.g. WeChat), ecommerce (e.g.Tmall) Apps etc.
- An understanding the current digital product landscape, particularly iOS and Android apps is a plus
- Strong communication and presentation skills



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