Category General Manager - Football

Shanghai , China, China

Ref#: 515553697

Date published: 1-Jul-2016

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  1. Create the long term vision for the business assuring alignment with overall business strategy.
  2. Adapt the global vision to the marketplace realities and develop strategies that will align the team cross-functionally to drive the Category business. Develop and build commitment around critical strategic goals including revenues, margins, demand creation, market share, consumer awareness and other relevant measures.
  3. Determine strategic direction and manage the total profitability of a business or product line, within company guidelines
  4. Drive the overall Digital business with Membership as a core strategy to engage the consumer and activities to promote sales through 
  5. Develop the Nike brand by creating separation in marketplace and establish position by connecting with consumers with focus on key business initiatives.
  6. Drive category game plan with seasonal planning process across business units and functions. Identify consumer and category insights and build capabilities in the local market.
  7. Drive total market-product-sales-retail integration.
  8. Ensure proper brand positioning through execution of category strategies that appropriately enhance the brand.
  9. Responsible for forecasting and driving the country’s category financial targets, category GM %, category GM $ and Revenue. Monitor progress towards financial targets and adjust as needed to ensure growth in terms of revenue
  10. Ensure effective and integrated collaboration across the Nike matrix regarding category sales, retail and marketing strategies, and that the product offered meets the needs of targeted consumers.


  1. Bachelor’s degree in business or marketing related, MBA preferred
  2. Minimum 10 years sales, marketing or general management experience in consumer product industry. Exposure in athletic, footwear, or apparel industry is definitely a plus.
  3. 3 years' experience in a cross functional work environment; interacting, influencing and managing across virtual teams
  4. Needs to be sensitive to consumer needs and market changes
  5. Proven ability to drive sales and business results in a matrix organization
  6. Strong business management, analytical, budgetary and strategic skills
  7. Strong leadership and people management skills
  8. Should have a high passion for Sports – especially football as we seek to connect and grow with the Consumer.  In-depth football knowledge is preferred.
  9. Good communication and presentation skills both in English and Mandarin
  10. Knowledge and experiences in Digital Retail

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