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NDDC Director

Seoul, South Korea, South Korea

-Division: NDDC
-Job Title: NDDC Director
-Report to:
NDDC APLA GM
-Work Location: Seoul

BRIEF DESCRIPTION OF ROLE: DRIVES THE END-TO-END DIGITAL OFFENSE ACROSS KOREA THROUGH DIRECT & VIRTUAL TEAMS OF FUNCTIONAL EXPERTS WITH SHARED KPI’S

KEY RESPONSIBILITIES

  • Sets and leads vision, strategy, and coordinates offense for Territory Digital Commerce business as part of an elevated and integrated marketplace growth strategy; focus includes: Nike.Com, NikeiD, SNKRS, Nike App and commercial leverage of other digital products/apps (NRC, NTC), along with Connected Marketplace and New Commerce Initiatives connected to Nike.com
  • Provides strategic leadership to deliver annual business budget, & long-term financial goals & KPI’s
  • Drives comprehensive end-to-end business across the Territory through coordination with direct & virtual Digital experts, including:
    • Delivers a ‘Best Expression” merchandise assortment strategy
    • Plans and execute ‘the 80%’ of Globally common Digital content & programming
    • Drive locally relevant consumer experiences, products, & initiatives that meet the diversity of the consumer and marketplace, and impact our overall Brand presence; (‘the 20%)
    • Leads Direct Marketing strategy & investment (demand creation) in partnership with Geo/Territory Brand, creating a compelling multi-channel consumer experience (social, SEO, paid search, etc.).
    • Drives Analytics, Consumer Knowledge, and Site Merchandising, reading specific traffic patterns and campaign outcomes to know and serve our consumers while continuously improving KPI’s
    • Delivers on locally competitive cart to home experience for consumers including fulfillment strategy, payment, delivery, & Consumer Services
    • Sets and delivers ‘high heat launch’ strategy in alignment with Category & Brand strategy
  • Leads in-season management of Territory’s Digital business; includes weekly Integrated Digital meetings & coordination of ‘Digital Live Ops’ (Power Center 2.0) for real-time read/react
  • Partners with Territory Leadership team to drive comprehensive marketplace strategy with responsibility for the Digital Marketplace strategy
  • Serve as active member of Territory Leadership Team, responsible for overall marketplace management

CORE COMPETENCIES

  • Enterprise leadership & influence
  • Marketplace Management
  • Consumer Orientation
  • Create the future
  • Functional Excellence (Retail, Consumer facing platforms/products, Supply chain) 
  • Ability to learn and adapt in a diverse cultural environment

PARTNERS

  • Geo/Territory Merchandising, Planning
  • Geo/Territory Brand Marketing, Integrated Media, Consumer Knowledge
  • Territory Supply Chain
  • Territory Category Leadership
  • Territory Brick & Motor GMS (NSO/NFS, NSP)
  • Territory Leadership Team


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