Converse Digital Site Merch

Shanghai , China, China

Ref#: 515555606

Job Function: Retail Corporate

Date published: 29-Jun-2017

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Job Responsibilities:

  • Be responsible for driving merchandising excellence across all Nike digital commerce platforms (Converse.com; JD and TMALL), by optimizing category consumer journeys, leveraging site merchandising tools to drive conversion, and partnering with Global and CN DTC BPA teams to elevate Converse digital experience.

  • Partner with cross function including Global Site Merchandising team, CN Digital, Brand team and DTC BPA team, to develop category concept map for all digital platforms.

  • Lead category product wall merchandising, navigation, and taxonomy optimization.    

  • Partner with the buying team to develop an in-depth understanding of category vision and seasonal assortments.  Coordinate with buyers understand key marketing styles, product superiority stories

  • Create/optimize geo specific digital experiences to improve conversion and hit seasonal/annual sales plan. 

  • Participate in seasonal planning and category game plan deliverables showcasing how seasonal assortment would come to life online

  • Own product walls, product pages, search results in collaboration with the buying team and aligned with digital GTM process

  • Optimizing online navigation, search results, product walls, creative touts and product presentation based on analytics (click-path, traffic, AOV, conversion, etc.) and A/B testing.

  • Partner with the analytics team to define the analytics strategy. Review and analyze site traffic, conversion, and revenue daily, through merchandising, cart analysis, and cross-sell/up-sell strategies

  • Provide seasonal recaps on what worked, didn't work and next steps from an analytics perspective as part of the seasonal hind sighting process with the buying teams.

  • Partner with the marketing team by creating engaging consumer journeys for online ads and emails.

  • Partner with Global and Geo to Identify and recommend new site content and experiences to address our consumer needs.

  • Collaborate with global experience teams to ensure seasonal content is 'retail right' and drives the business in addition to telling key brand stories.

  • Review competitive websites to evaluate site merchandising strategies, promotional tactics, consumer experience, and product presentation then translate findings into actionable plans.

  • Establish collaborative relationships with buying teams, planning and allocation teams to ensure availability and the timely delivery of product.

Requirements for the position include:

  • Bachelor's Degree in Business, Merchandising, Marketing, or a related field

  • Minimum of 5 years of online retail experience with a leading online/multi-channel retailer or an additional 2 years' experience in lieu of a degree

  • Excellent oral and written communication skills including meeting facilitation and making persuasive presentations to senior leaders

  • Ability to work under ambiguity.

  • Ability and desire to work at both the strategic and tactical levels

  • Experience with web technology platforms/working with a content management system to update pages

  • Ability to produce on-time quality deliverables in a deadline-driven environment while balancing multiple priorities

  • Cross-functional project management skills, self-starter and accustomed to leading projects with little supervision

  • Ability to consolidate and analyze data from multiple sources

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