Brand Communications & Digital Marketing Director - Converse

Shanghai , China, China

Ref#: 515554322

Job Function: Marketing

Date published: 30-Sep-2016

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Digital Brand Communications Strategy

Digital Visionary to (in partnership with the APAC Brand Communications Team) lead the development of content and communication plans to drive digital initiatives for footwear, apparel, accessories, sports marketing, music marketing, PR, advertising media, events, advertising across the region

Responsible for driving the planning and development of all digital marketing initiatives, programs and campaigns, including online brand and product advertising, social media, mobile and website deliverables

Provide new and innovative brand communication proposals through the digital lens to evolve the digital footprint of the Brand

Ensure global digital marketing excellence across the region, ensuring brand and consumer experience excellence

Digital Marketing Management

Create and drive digital marketing and communications plans across all online programs including website, social media, online media, mobile, e-Commerce in both owned and licensee partner region

Ensure that the brand website content, strategy and promotion drives ROI for cross-functional objectives, including Sales/Commercial, Retail, Product team

Work with regional digital teams to align plans supporting key seasonal communications around key product stories and brand initiatives

Work with local digital and PR teams to supervise seasonal planning of social media plan, plus ongoing statistics, user-generated content, consumer feedback/interaction

Work with key partner agencies to develop, maintain and grow our online communities; gather community input for future product and program innovatio

Integrate digital seamlessly across retail, PR, events, advertising, media and brand experiences

Project Management:

Lead APAC regional campaigns as well as online engagement generated for online initiatives (i.e. product catalogue, brand stories, blog, rich media online ads, micro sites and social media applications

Oversee the creative process from concept to launch of digital executions

Ensure brand excellence and accuracy of seasonal update of product catalogue and experience online

At least 10 years working as a regional Digital lead at a recognized interactive agency or MNC brand working on youth brands, consumer and/or sports brands in the APAC digital marketing, social media marketing and or eCommerce activation space

Ideal candidates will have both integrated Brand Communications Marketing and e-commerce experience

Proven track record in leading and delivering on major integrated Digital Campaigns on a regional level

Proven track record in leading big teams and agencies, working across different functions related to digital marketing including digital media marketing, SEM, SEO, e-commerce, social media, mobile development, web development, analytics, CRM and user experience

Solid experiencing working and aligning with global counterparts, and ensuring global brand excellence on a regional level

Ability to manage multiple projects on various levels with different and converging timelines

Solid understanding of web metrics, digital analytics, and ability to generate, analyze and interpret Omniture data.


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