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AE-Really(SH)

Shanghai, China, China

Job Accountabilities:

Overall

  • Build relationships with local sub branches management and store staff

  • Work with MM team to ensure your doors are driving comp up and inventory turns at least three times ayear

  • Track top style assortment effectiveness and roll learnings back up to HQ AE team

  • Be the voice in the market for our centralization strategy [assortment, door process, account operations, OTB]

     

    Pre-season | Sell in

  • Prepare and lead business/category review meetings with the respective Branch office to prepare for new seasonal sell-in

  • Validate the seasonal future targets for local branch by category/retail format and translate number by door.

  • Execute the sell-in process at CSI for the area account branch and doors

  • Ensure 100% adoption of the national agreed assortments for new retail concepts for each of the doors

  • Review the seasonal door orders and revise where needed. Report back to SAM and Category Managers in HQ

  • Ensure the right orders are in the system for order book review and for final order deadline

  • Own the seasonal assortment plans for Sub Partners. Present the edited assortment and ensures orders are timely in the system for subpartners

  • Hind and foresighting on category/retail format results by door back to SAM and Category Managers in HQ team

     

    In-season | Execute the plan and drive refill process

  • Track top style assortment effectiveness and rolls up learnings back to HQ AE team and COE HQ team

  • Prepare and lead business/category review meetings [by door] to prepare for new seasonal sell-in

  • Drive comp based on recommendations from the business planners and Market place management team

  • Execute seasonal OTB plans with the account and territories. Ensure the ordered assortment gets delivered to the door and executed according to playbook guidelines.

  • Own the replenishment and refill process in-season. Set up with your MM Executive a process to track refill opportunities. Work with the branch office to track and identify in season fill-in opportunities. Follow through on the fill-in order up to delivery in the door. Work with the MM Account Executive to track fill-in opportunities in each of the doors.

  • Work with Account Operations and the branch to ensure the right products/sizes are reallocated to the doors that need refill.

  • Ensure the doors execute end of season markdown in a designated area of the door. Work with the SAM and MM Manager to agree on the right Mark down plan [% and assortment to mark down]

  • Work in tandem with the MM Account executive to identify new door opportunities and ensure these are channeled to the Account HQ team

     

     

    Job Qualifications:

  • Selling experience

  • Extensive knowledge of Nike product, market and consumer with extensive knowledge of competitive market and retail trends

  • Ability to prepare, plan and deliver clear and persuasive sales presentations

  • Solid understanding of sales programs, policies and procedures

  • High level of retailer business operations and retail math

  • Proven track record of problem resolution with complex business issues

  • In-depth knowledge of financial analysis and business planning

  • Development of seasonal assortments, forecasts and scenario plans

  • Ability to persuade and influence people to take desired action

  • Exceptional communication skills

     


Critical Experiences Gained:

Distribution management

Influencing skills

Retail acumen

Financial analysis

Product knowledge

Account and Brand Management

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