Incubating Merchandising Manager
Shanghai , China, China
The Incubate Merchandising Sr. Manager executes assortment plans, direction and strategy focused on the Converse Trailblazer consumer and Pinnacle distribution to ensure a holistic, Premium, Segmented and Elevated Marketplace and (Re)position Converse at the heart of the youth culture. The ideal candidate will have deep knowledge of the streetwear industry and understand the trends of today and tomorrow.
Geography Merchants are responsible for driving the Brand vision within their geographies and working with their territory partners across the integrated marketplace
- To Drive: Disruptive Stories, Meaningful Moments, Deliberate Tiering
- To Strategically Seed: The Right Product (Daring Spirit Of The Youth Consumer), In The Right Places (Key Cities), With The Right Partners (Pinnacle & Best)
- And Pre-Heat The Marketplace.
- Acts as the pivot across geography functions as well as the bridge from geography to territory
- Develop and communicate the Incubate and Brand assortment strategy, leading with Key Pinnacle Partners and Converse.com through the lens of marketplace capacity and hindsight
- Execute Global allocation / liquidation plans by Territory, Tier and Accounts in partnership with Geo Sales, DPIM, and Brand
- Deliver key Brand and Icon stories through integrating defining items and drives flow and launch moments according to Global dates
- Drive X-Functional alignment, direction and communication to geography and territory teams
- Deliver premium merchandising / sell-in tools to territory teams
- Track and ensure orders and product delivery against the Incubate seasonal calendar and priorities